top of page

5 Trends For Leadership Team Communication for 2023

Is the leadership team poised to become the most influential communicators in the corporate world? Should silence in internal communication be considered a virtue? How important is it for communication to utilise multiple channels? In this article, let's examine these and other internal communications trends for 2023.

What is the primary cause of transformation process failure? Sadly, in the majority of cases, the issue is poor communication. However, presenting change effectively and gaining everyone's support is more critical than ever from a business perspective. Internal communication is crucial in this situation. Everyone can be ultimately persuaded of the value brought by transformations only when the reasons and goals for change are made clear from the outset. What does this have to do with trends in internal communication?

Preferably to meet the increased transformation processes and to bring everyone along the sometimes thorny path of change, the internal communication of today must constantly evolve and improve.

To accommodate these lofty expectations, we have researched and contemplated the aspects of internal communications that will be most crucial in 2023. Here are the seven most exciting trends in internal communication.

1. Communication is becoming a top priority for CEOs, and they are increasingly playing a pivotal role in its implementation.

According to Edelman's most recent Future of Corporate Communications Report, top executives and board members now place a much higher value on effective communication. Therefore, it is time to increase the involvement of these executives in public relations. CEOs are becoming more visible on social media and sending explicit messages on sites like LinkedIn. What lessons can internal communications take away from this? And how does it assist chief executive officers in coordinating similar efforts for internal communications?

Communication strategies for chief executives

Getting CEOs to increase their public profile is often the biggest challenge.

One common argument against it is that CEOs don't have the time. While others seem ill-suited to the camera, some thrive under the spotlight. CEOs can now avoid playing a more active role in communication, especially in transformation processes. More than ever before, CEOs need to be visible to explain the rationale, context, and outcomes of necessary change. They are the only ones who can play that part, which is essential to the venture's success.

The question then becomes, what can you, as an internal communicator, do to facilitate this?

  • The chief executive officer's (CEO's) messages should centre on topics that advance the company's overall goals.

  • Create unique but valuable content formats. Then be regular with your updates and follow through.

  • Always keep the CEO's character in mind when developing formats and concepts.

  • Some people learn best in large group settings with lots of time for questions and answers, while others thrive in more intimate environments with more time for focused discussion.

  • Help out where you can with the format rollout, and pick the tools to help your CEO shine the brightest.

  • Manage the community and coordinate answers to questions using tools like ghostwriting if necessary. The most crucial result is a workforce that feels respected and valued.

  • Consider cultural differences when deciding on formats, primarily if you work for a global company. The concept of superiority may be interpreted otherwise in other cultures.

  • CEOs should use a personal tone to connect with their employees and even show some emotion in their messages.

There's no getting around that CEOs should be among the most crucial (if not the main) communicators in their organisations. They set an example for better leadership communication across the entire organisation by communicating honestly and personally, which benefits the company as a whole.

2. Communication is becoming more instantaneous and individual than ever before

What is the relationship between internal communications and TikTok?